![]() ![]() ![]() Traditionally, big merchandise companies have their own individual bespoke messages they want to transmit to consumers laced in the co-branding with a big Marvel movie. Rarely, if ever, have two promo partners teamed for a commercial synced to a major tentpole movie. The anomaly in this promotional partner campaign is the link-up between Lexus and Adidas. Given the female independence and STEM themes in the MCU title, Disney’s Global Partnership Marketing and Strategy group went after those demos and more head-on with a lineup of best-in class advertisers such as Lexus, Adidas, Target, Procter & Gamble, Mastercard, Mac Cosmetics, the NBA, McDonald’s, Xbox and Sprite Zero these brands are a mix of returning and frosh partners for the Mouse House. ![]()
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